No introduction is needed for Nike’s Jordan brand. Made famous by the athlete of the same name, the premium shoe brand became iconic among streetwear culture as well as the basketball court.
In 2013, Nike tasked the design agency, AKQA, to refresh the Jordan brand with a new online presence. The website would update the old Flash website to be an immersive, responsive web experience.
The project spanned 2 months during the summer of 2013. I worked as Sr. Visual Designer on the team focusing on interface design and brand experience.
Creative Direction: Michael Chessey + Neil Robinson
Art Direction: Strahan McMullen