Salesforce is a cloud software company that caters to businesses with their line of cloud-based products, most notably their customer relationship management product. They create tools for businesses to communicate with their customers, which in turn, makes for better business.

Salesforce needed a refresh on their existing interactive tour of their products that matched the new direction their brand was moving towards. We created an animated demo that introduced  two personas that guided them through the products, showing how they could be used depending on which role you choose.

The guide was launched in summer of 2013.

Creative Direction: Steve Mawhinney + Michelle Lassman

created at: AKQA
  • Visual Design
  • Art Direction