To compete in the thriving coupon marketplace, Visa partnered with AKQA to create a suite of products that would deliver exclusive offers to their cardholders which were selected based on their purchasing behavior. The art direction was carefully crafted to target a specific audience using lifestyle photography and storytelling, as well as maintaining Visa’s brand.
This project spanned the second half of 2013. My role was Art Director/Senior Designer overseeing the UI design and email marketing campaign.
Creative Direction: Michael Farley + Michelle Lassman