I design digital experiences that solve complex problems with simple and elegant solutions.
I’m a Staff/Lead-level Product Designer with over a decade of design experience, focusing on (but not limited to) revenue and B2B products. I specialize in problem solving for strategic, user-centric solutions that are based on data and research for a memorable impact on the user experience. I’ve led design teams, partnered with cross-functional project teams, hired and mentored designers, and worked with some of the largest brands in the industry.
In my past lives, I’ve helped redesign Twitter’s ad exchange business, improved discovery of Twitter’s developer experience, and crafted solutions to streamline Facebook’s hiring products.
I’m based in San Francisco since 2001, but still consider myself a Seattle-native. I love travelling the world, finding ways to stay creative, and helping out the Filipino community.
When not working, you can find me on the mountain bike trails, drawing and playing guitar, or exploring San Francisco's neighborhoods one restaurant at a time.
My journey, so far…
Roblox
Senior Product Designer // May 2023 -
Joined the Economy Design team with a focus on enhancing Payments & Fraud initiatives and optimizing Developer Monetization solutions for creators within the community. Excited to contribute to fostering a more secure and lucrative environment for developers and players alike.
Staff Product Designer // Sept 2017 - Nov 2022
Joined the Revenue Design team to boost design efforts for Twitter’s ad exchange product, MoPub. A mobile publishing platform for monetizing iOS and Android apps.
Starting in 2021, I worked on the Developer Platform team, opening the Twitter platform to developer innovation on Twitter’s consumer-facing product.
Facebook (aka Meta)
Product Designer // Feb 2014 - Oct 2016
Enterprise Research & Design Team
As part of the Enterprise Design team, we work with the People Products team to create digital products that improve hiring and keep employees. Our goal is to use creative design and research to make solutions that help both the company and workers thrive in the workplace.
AKQA
Senior Visual Designer // May 2012 - Oct 2013
I collaborated closely with both the creative and account teams to conceptualize and meticulously design cutting-edge digital brand experiences tailored specifically for leading Fortune 500 corporations.
Hot Studio
Senior Visual Designer // Oct 2011 - Oct 2012
Collaborated with user-experience designers and engineers to create brand experience solutions for online applications, websites, and mobile devices.
Goodby Silverstein & Partners
Art Director (freelance) // May 2010 - Oct 2010
Crafted online advertising campaigns for global clients. Worked with creative directors and designers to deliver campaign concepts and web designs.
Code And Theory
Interactive Designer // Jul 2008 - Jan 2010
Created interactive solutions for leading brands across multiple platforms. Saw projects through from initial conception to final delivery.
Eveo
Flash Design Lead // Jul 2007 - Jul 2008
Created interactive media solutions for medical and pharmaceutical clients.
Trinity Brand Group
Freelance Graphic Designer // Jul 2005 - Jul 2007
Created packaging designs and corporate identity solutions for the food and beverage industry.